Nammie Matthews

Hi, I'm Nammie

I’m a professional travel copywriter, and I help airlines, travel agencies and tour operators create engaging copy that reaches and resonates with their audiences.

Whether it’s website copywriting, SEO, blogs or articles that you’re after, I’ve got you covered with more than 8 years’ experience and an unparalleled passion for seeing the industry thrive. This means I’m not only professionally but also personally invested in helping your company succeed.

Copywriting & Content

At Equity, I devised a brand tone of voice guide and provided new copy for their updated website. I’ve also worked on the design and copy for promotional materials, and presented workshops to develop skills within their team.

I worked on several B2B eBooks for US partnership brand Impact, focusing on how working with influencers, developing corporate partnerships, and integrating SaaS can be beneficial to businesses.

I wrote several travel guides for Culture Trip, drawing upon my own experiences to provide insights on destinations in Iceland, Germany and Australia. I also worked on a wider partnership between CT and the German tourist board.

Here, I worked with recruitment experts Boston Link to improve their content strategy and schedule. This included working closely with their marketing team to pitch and write blogs to boost website traffic and SEO. 

I provided a full copywriting and design package to ScaleX Consulting over a timescale of six months. This included writing web copy, devising a content strategy and creating promotional materials to give them a flying start.

Writing the Escape the City guide to leaving London has been a highlight of my career. In it, I collected case studies and research to create a comprehensive guide for individuals looking to leave corporate life for something more fulfilling.


Originally an Instagram blog, I built the Brunches of Brighton website to better display my own photography and longer blog posts. Here, users can view reviews by location, or see everything I have reviewed in chronological order. An equal mix of informative and cheeky, I’ve greatly enjoyed playing with the brand and copy.

When I first met the founder Ian, his website hadn’t been updated since 2008 and therefore wasn’t optimised for mobile. I worked directly with him and his business partner to provide brand guidelines, a fresh web design and copy to better align with the expert quality of his work, and which his audience would resonate with.

Dee approached me to fix a previous designer’s work which did not fit her creative vision. I worked closely with her to deliver new branding materials and a colour palette to match, amending her logo and creating a custom built website to suit her needs, including a booking system to link to her calendar.


Darren Griffiths says...
"I worked with Nammie on one of my highest-profile clients (an international airline) and it's been an absolute pleasure. Not only is her writing of very high quality but her positivity to anything that arises from this very fussy client makes my life so much easier.

"Nammie's communication is on point too so I can reach out to her at any time and I'll get a response almost immediately. For me, that's almost as important as the writing itself.

"I hope she remains a member of my content writing team for many years to come so we get to work together on more happy clients."
View Travel Content Collective
Dee Bell says...
"I commissioned Nammie to design my website after an awful experience with another company. She understood my previous frustrations and was calm and compassionate throughout the process and particularly patient.

"We were unable to meet face-to-face due to COVID-19 restrictions, which slowed things down a little. I also had limited availability to to-and-fro on messenger, but she supported me throughout and is such a lovely person to work with.

"Best of all the website belongs to me to change and update as I wish. She provided a 'how-to guide' along with a zoom call 'handover'. I now have a beautiful site, which I love and reflects my brand perfectly."
View Birth, Baby & You

Let’s work together

Sound good so far?
Then please get in touch – I’d love to hear from you!

Drop me an email at
and I’ll get back to you as soon as I can.