£75,000
raised
200K+
Social audience reached
100+
Registered bidders on Artsy
Website Design, Launch & Fundraising Event
Connecting the Roots
Connecting the Roots
Contents
Project Summary & Brief
Client: Connecting the Roots (in collaboration with Enter Gallery, Brighton)
Timeline: 8 weeks | Sector: Charity / Art
Services Delivered:
- Website delivery & digital asset management
- Event planning support
- Digital comms & visual design
- Artist & audience liaison
- Social & content support
- Copywriting for bios, invites & promotional materials
The Brief
Connecting the Roots is a conservation charity focused on environmental education and local empowerment in Costa Rica. Their UK launch – a collaborative fundraising event with Brighton’s Enter Gallery – required a fast, functional web presence, a sharp communications plan, and a set of branded materials that reflected their values.
They had a clear mission, strong research, and a logo – but no live website, brand toolkit, or supporting content.
The Approach
Website Launch on a Budget
With just weeks to go before the event, I worked closely with developers to translate a draft PDF design into a functioning website. Budget constraints ruled out tools like Figma, so I rebuilt the layout as requested in Photoshop, delivering a clean, layered .psd file for the developers to implement. This ensured the site could launch in time, despite technical limitations.
Event Communications & Creative
- Compiled and managed a targeted guest list
- Designed and distributed a Paperless Post invitation, allowing RSVP tracking
- Created artist biographies to accompany donated works for auction via Artsy
- Supplied content to Artsy via spreadsheet for seamless upload and platform consistency
- Designed gallery-based promotional materials:
- A5 cards to include with in-store purchases
- Large-format vinyl poster displayed in the gallery
- Produced a digital slideshow showcasing the charity’s on-the-ground impact in Costa Rica, including their work with local schools
- Created final ‘thank you’ A5 cards to be included in deliveries of artwork bought at the event
Collaboration & Promotion
- Liaised with artists to supply branded graphics for social promotion
- Worked alongside gallery staff to align messaging, and ensure the gallery’s own marketing and business goals were adhered to
- Maintained consistency across all assets, while ensuring the tone felt warm, grassroots-led and aligned with the gallery’s style
Challenges & Solutions
- Tight budget: Delivered a working website design from a PDF using Photoshop instead of Figma – not ideal, but effective
- Tight timeline: Managed multiple deliverables across web, print, auction prep, and comms in just 8 weeks
- Limited brand assets: Built a temporary but cohesive visual language around the event using existing research and tone cues
Key Results
£75,000
200K+
100+
- £75,000 raised for Connecting the Roots
- Website live and functioning in time for launch
- Artist engagement helped amplify the event on social platforms
- Visitors to the gallery engaged with printed materials and visuals promoting the charity’s mission
- UK audience successfully introduced to a grassroots international project – with clear, accessible messaging
“TBC”
Gary Smith, Director
Connecting the Roots
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