In-House SEO & Content,
Leading Holiday Letting Agency

Project Summary & Brief

Timeline: 9 months | Sector: Travel
Services Delivered:

SEO strategy (technical, on-page, off-page)
Content creation
UX audit & web improvement support
Stakeholder and developer liaison

Goals

Strengthen organic performance
Reduce dependency on their external SEO agency
Improve how users searched for and found properties on-site
Create regular, high-value content to support broader marketing efforts

The Approach

SEO Strategy & Execution

Full ownership of SEO across all levels (technical, on-page, off-page)
Used SEMrush, GA4, GSC, and Screaming Frog for audits and reporting
Internal linking & page structure reviewed and improved

UX & Navigation Enhancements

Identified barriers in property search and filtering
Recommended clear, strategic changes
Liaised with developers and produced mockups to maintain user-first design (shown right)

Content Creation

Wrote 21 new SEO-optimised blogs
Refreshed multiple landing pages
Built out themes to support brand authority and local search

Notable Challenges

Developer handoff occasionally needed some extra clarity –some functional changes provided didn’t meet UX best practice. To avoid too much back-and-forth, I created design mockups to guide refinements and ensure user-friendly delivery as planned. This helped smooth the process out, and the team was provided with a more agile search function that better served audiences.

Key Results

+62%

Organic traffic

+35%

Users

+75%

Sessions

+41%

Conversions

Bonus wins: Website navigation became more intuitive, and the team gained full in-house control of SEO strategy and data. Agency hours also reduced from 11 to 4 per month.

“Nammie improved so many location pages, blog posts, and made a huge contribution to the website – it's taken such a weight off. We've also been able to reduce the external agency's hours, which is amazing and exactly what we were looking for.”

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Client Testimonial

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